Can you trust online businesses to keep your info secure?
Released by The Better Business Bureau of Central East Texas:
In times of escalating privacy and data breaches, customers expect every business — large or small — that collects their sensitive personal information will protect it. Better Business Bureau advises business owners to proactively address customer anxiety and takes steps to both prevent and prepare for a security breach. BBB has endorsed the Online Trust Alliance’s Data Protection and Breach Readiness Guide, recently updated for 2012.
In 2010, the Identity Theft Resource Center documented 662 data breaches in the United States, and last year, more than 125 million people were affected by data loss incidents. Increased awareness of these high visibility incidents, as well as aggressive data collection and sharing practices, have eroded consumers’ trust and online confidence, according to OTA. According to a study by Zogby, identity theft will cost U.S.
